How to Improve website visibility through focused SEO

SEO techniques keep changing at regular intervals and sometimes even rapidly. Therefore, if you are not updating yourself regularly, you could be left behind while competition forges ahead. If your brand success is linked directly to the visibility of your website, boosting the profile on a regular basis is the key to sustaining your business and therefore, the revenue flow.

what is SEO

What is SEO trend right now? If you have noticed, Google, in particular, keeps changing its search algorithm at regular intervals and most often, half of what Google is doing may not even be known to the outside world. And, Google is not alone in this because for every search engine, the user experience is the focus and they will do anything to improve that. Therefore, understanding different SEO techniques and updating your content in tune with those changes is the only way to succeed. The following tips are designed to help you improve and sustain the visibility of your website.

1. Dump your old mindset on SEO

As we said in the opening, the purpose of a search engine is to provide viewers with the kind of content that they need. To adequately address this need, search engines will continuously tinker their algorithms and metrics affecting the way website are ranked in several search results. No one likes the black hat strategies, and if you have aligned with any of those backdoor mechanisms, it is perhaps time that you rethink. Providing high-quality, relevant content that users need is today the best way to keep the search engines happy.


2. Keep focus on the kind of content that users need

If you remember, the Hummingbird update from Google last year shifted focus to conversational or semantic search. These changes were caused by changing trends by users and moving into an era where the result pages showed what the users wanted and not what search engines thought they wanted.

In some sense, search engines gave up their old habits and adopted the trends set by the users. Should you not be falling in line then?


3. Keep your content brief and to the point

Tonnes of information flow through the digital world every single day. So much time drawn out content quickly drives the user away to other websites where they spend perhaps 1/4th the time to get what they want. That is precisely where the ‘back button’ becomes your nemesis. With brief and to the point content, you are improving your chances of a decent conversion rate.

4. Learn to promote your content and create the much-needed buzz

One way you can experience significant improvement in visibility is by creating a buzz around the content you have already published. In some sense, the very purpose of the social media is to promote your business by creating the buzz. Therefore, if you are not active on multiple social media sites, chances are you are missing the bus – by miles. Creating a buzz is also the way to engage with your target audience and enhance the credibility of your business. When you enhance the credibility of your brand this way, you can expect your cash box to keep ringing at more frequent intervals.

seo tips

5. Focus on linkable assets

Linkable assets are no out of the world stuff. It is merely content that others would like to share with their contacts voluntarily. The underlying character of linkable assets is that it has something of value like guides, educational information, how-to’s, etc. Even certain types of breaking news can fall into this category. Useful apps, tools and online videos also can be of great help as linkable assets.

6. Get authority sites to cite your brand

If influencers and authority sites relate your brand, it can significantly boost visibility and enhance engagement by nearly 33%. For this to happen, you will first need to build a relationship with such authority sites and individuals. Your content can cite authority sites, and in the case of individuals, you can think of an interview and then building an article around that interview.

7. Make your site mobile friendly

Today, most of the web experience is through handheld devices. If your website is not tuned into this reality, you are missing out on 80% of your target audience or perhaps even more. Your content being mobile friendly is not an option but an abject necessity.

8. Monitoring your brand mentions and links

Monitoring citations about brands, services, and products owned by you is an important SEO measure not only regarding visibility but also keeping track of bad links and managing your reputation online. However, manually doing this monitoring can be pretty tedious. Some very helpful tools can perform this task more efficiently and faster. Some of these tools are free while some others are to be bought for a price. Briefly, these tools include:-

Cognitive SEO

This is among top SEO tools that allow you to monitor all links to your site. You can use the tool for monitoring bad links and remove them or even disavow them when needed.

Social Mention

This is a free tool that monitors links and mentions of your brand across social platforms and providing you analysis that can be helpful in gaining more insight into your brand’s performance.

Google Alerts

This is another free tool that helps you to set up a quick monitoring system for brands owned by you and customise parameters and frequency you need for the purpose of follow-up.


This is a top application in managing social profiles and can be configured as a tool for monitoring because they are present across the spectrum of social media. This is free for a limited period and extendable through the paid version which also brings advanced features.

9. Keep updated on SEO news

As we mentioned earlier, SEO techniques and tools are never constant. Therefore, keeping yourself updated on all the related news on a daily basis will be very helpful.

10. Learning is a continuous process

Learning is an ongoing process and is more so, with SEO. When visibility of your importance, it is imperative that you keep your learning constant and methodical.